Is your acronym dehumanising? Four reasons to think again. Nothing looks less reader-friendly than a report full of initialisms or acronyms.[1] It is intensely frustrating and off-putting for the...

Is there a place for poetry in a research report? In centuries past, court jesters spoke truth to power using riddle and rhyme.[i] And in 1972, Johnny Cash sang a set of protest songs in...

Inkwell. The name came to me in a dream, although many other ideas were seized upon and then cast aside before I finally decided to trust that my unconscious knew what it was doing.  Putting the company...